Problem is many people still think visual appeal is what making humans say WOW, but fail to understand to generate WOW factor there needs an change in process first, then identify what people really want what excites them and work on them rather than just toiling your time in debating what crap design refer this that..... Excellent example is one of my earlier companies intranet ppl were so frustrated that they just stopped using it and spent hours on that and when Company decided to change the look and feel and added big banners and graphics, people just said WOW initially without even using it and felt as a relief, but it was just short lived glory, slowly we stared hating it and everybody were praying to get back the old intranet back. Company then decided not to change their intranet and stuck with OLD UI. I am sure this is a story to all at least Indian companies
11 November 2011
Usability vs User Experience
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