NO is the answer ??? we become serious only if the client demands. Why is it so? why can't we build a UI team that is taken more seriously and sales people do market the team's capabilities. Is it unsaleable or we Indians don't have much usability gyan, or is it because our people themselves don't know what usability is all about.
I met a guy who is in top position in cognizant technology pune, he asked me what do I do. I said I am into Usability..... he gave me a strange look, then I said UI team, he gain was a bit confused. I wasn't shocked by his behavior. This is the scenario of whole IT industry in India. more than half of the working staff are unaware of what is usability and what is UI ???? strange ! but thats bitter truth, other half who know or pretend to know claim that Usability is to do with look and graphics, animation, mind blowing 3D look. Yes this the view of some great managers of Indian IT industry.
But the emphasis goes higher when client wants his product or service to be user centric and he goes in and hires and design firm on his own, why because our business analyst or PMs are unaware of user centered principles. Now not everytime the client gives it to design firm, due to cost and cross functioning. Imagine if have a strong usability team and supported by the managers, how effective would the project result be ? Imaging how much time would be saved and understanding of the project will be more clearer. Profit for all no losses.... think fast before we miss the bus.
No comments:
Post a Comment